Purpose of the Role

Chalé is looking for a self-starting and innovative Social Media Manager who will develop and implement a comprehensive social media strategy, building a strong community with a global approach.

The individual must champion the company’s vision for excellence through digital media. Thinking strategically, creatively to connect with our global community.

Main Duties Include:

  • Develop and implement a comprehensive social media strategy aligned with the brand’s objectives.
  • Create engaging and relevant content for various social media platforms.
  • Monitor social media channels, respond to comments, and engage with the online community.
  • Collaborate with the marketing team to coordinate social media campaigns and promotions.
  • Analyze social media metrics and use data-driven insights to optimize performance.
  • Stay up-to-date with social media trends, tools, and best practices.
  • Build and nurture a strong online community and manage influencer relationships.



  • Proven experience working in digital / social media, preferably working in fashion industry.
  • Knowledge of and interest in fashion and it’s unique position within social media.
  • A natural storyteller – with exceptional written and verbal communication skills as well as editorial judgement.
  • Able to demonstrate passion, curiosity, and fluency in digital and social media.
  • An individual with a solid understanding of social and fashion trends.
  • Must be comfortable with out-of-hours work and working reactively to tight deadlines.
  • Track record of increasing reach and engagement through own ideas and individual management of social accounts.
  • Confident with social analytics, monitoring and publishing software.



  • Bachelor’s Degree Communications or related field
  • Demonstrable passion and understanding of the Chalé brand and vision
  • Be focused and in line with achieving your objectives
  • Facilitate collaboration and support your team across a variety of projects with different timelines and urgency
  • Be proactive
  • Attend meetings, including project-specific, and company-wide updates, managing your time wisely
  • Be adaptable and ready to work in a fast-paced environment
  • Participate in personal development programs.

Note: This job description could change and evolve over time to meet the needs of the business.


  • Guest Pass for you and your friends to Chalé events.
  • Merchandise from collections
  • Career self-development opportunities
Job Category: Marketing
Job Type: Full Time
Job Location: Accra

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