MARKETING EXECUTIVE

Purpose of the Role
An opportunity for an experienced and innovative Marketing Manager who will drive the company’s global agenda. Upholding the brand’s status with strong editorial standards, partnerships, and compelling campaigns to growth and reach.

You will manage, from start to finish, the strategies, and marketing campaigns for all projects in line with the overall marketing agenda for the company, reporting directly and working closely with our Creative Director.

The individual must champion the Chalé vision for campaigns and sales through and through, thinking strategically, creatively to drive brand’s global growth and reach.

 

Main Duties Include:

  • Develop and implement a global growth strategy to expand the reach of the brand.
  • Conduct market research and analyze consumer trends to identify target markets and opportunities.
  • Plan and execute marketing campaigns across various channels, both online and offline.
  • Collaborate with cross-functional teams, including sales, to ensure alignment and maximize results.
  • Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns.
  • Stay updated on industry trends and competitor activities to identify areas for improvement.
  • Drive brand awareness and enhance brand positioning through strategic marketing initiatives.

REQUIREMENTS

  • Bachelor’s Degree (Business Marketing, Communications or related field.
  • Experience in Marketing and running a marketing team.
  • Excellent project management skills with the ability to work cross functionally, engaging in all stakeholders of a campaign and ensuring it’s delivered on time and to a high standard
  • Strong copywriting skills
  • Solid knowledge of website analytics tools and experience in setting and optimizing google campaigns.
  • Up-to-date to the latest trends and best practices in online marketing metrics

WORKING AT CHALÉ

EXPECTATIONS

  • Demonstrable passion and understanding of the Chalé brand and vision
  • Be focused and in line with achieving your objectives
  • Facilitate collaboration and support your team across a variety of projects with different timelines and urgency
  • Be proactive
  • Attend meetings, including project-specific, and company-wide updates, managing your time wisely
  • Be adaptable and ready to work in a fast-paced environment.
  • Participate in personal development programs

Note: This job description could change and evolve over time to meet the needs of the business.

PERKS

  • Guest Pass for you and your friends to Chalé events.
  • Merchandise from collections

Career self-development opportunities

Job Category: Marketing
Job Type: Full Time
Job Location: Accra

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